Purposeful Events

We are first and foremost, solution driven.  The strategy for implementing objectives comes in many forms, and when communities are involved, be it blue-chip companies, real estate developers, not-for-profit causes, or B2B segments, events can be a great way to bring people together.

And so it happened in Southern Arizona, where a land developer had built a stunning master-planned community where work, health care play and home could happen in proximity to one and other. But no one came to see it as many residents of the city weren't familiar with the area of town where the new community had been built. 

Our objective was to have people see how beautiful, how convenient and how easy life would be if they lived there. And so we created a reason, an event, something that would bring joy and fun to the newly developed community and drive people to explore the unfamiliar area. 

And that is how we came to create a hot air balloon fiesta.  And it brought thousands upon thousands of families, singles, business people and even the mayor, to see the colorful and majestic hot air balloons lift off.  And the visitors stayed, for a full day of other activities but more importantly, more than 50,000 visitors decided to explore the model homes, and experience the master-planned community.  

An event with purpose, is an event that pays off.

More than 30 years later, we have built purposeful events, large and small, for clients represented in numerous business segments. Let's start a conversation about expanding your business.