Senior Living

Seeing a correlation between the hospitality and senior living design segments, as well as lessons learned from being immersed in hospitality design, we saw the potential for crossover opportunities within the segments, which could ultimately make each segment even stronger.

With personal experience as the driver to understand more about senior living, and to effect positive change and improvements, we spent several years learning and exploring various facets of senior living, assisted living and extended care—from the consumer perspective and from the design community orientation.  

Since our entry into the segment, we have been involved in the development and execution of  three unique events in this market segment, each designed to improve the design, functionality and end product of senior living and assisted living communities, as well as to bring designers, end users and manufacturers together to collaborate on solutions and relationship building with the community.  

During that process, with manufacturers, design teams and end users we have effectively expanded collaborative opportunities within the segment, facilitated focus groups, heightened awareness for the segment and shaped a new dialogue among developers, designers and manufacturers dedicated to the senior living market thereby improving experiences and enhancing lives for those who reside within the communities.  

To provide free industry shifting information so that, together, we can develop optimum environments that are safer, healthier, humanistic, and joyful for those who are being served and those who serve in the senior living industry. Looking through the lens of design, psychology, culture, and communications, we will offer solutions that are equitable and can be practiced across all economic demographics. 

We will improve the status quo!